In Italy sign painting is still largely handcrafted by unknown artisans that pass down their knowledge through generations. My coworkers and I explored our home-cities photographing painted signs, to familiarise with this craftsmanship and better understand the world behind it. We also interviewed two of the few knowns sign painters and a number of type designers, in order to develop a reflection around urban lettering and the possible connections to the modern visual design. As a result of our research, we designed the font Insigne. The font was based on the reinterpretation of various letters from the signs we found through our journey: each character was made merging two glyphs from two different cities.