Book and typeface
Designed with Guido Dal Prà,
Davide Eucalipto and Beatrice Schena
In Italy sign painting is still largely handcrafted by unknown artisans that pass down their knowledge through generations. My coworkers and I explored our home-cities photographing painted signs, to familiarise with this craftsmanship and better understand the world behind it. We also interviewed two of the few knowns sign painters and a number of type designers, in order to develop a reflection around urban lettering and the possible connections to the modern visual design. As a result of our research, we designed the font Insigne. The font was based on the reinterpretation of various letters from the signs we found through our journey: each character was made merging two glyphs from two different cities.